Something Social


Founded in 2010, we’ve worked with some amazing talent over the years.

We’re a digital marketing agency specialising in event marketing, community management and AI-powered customer care chatbots.

The Something Social team have global experience working with event promoters, leading social media projects in the adventure, music, film, theatre and self-help industries with international names including the BBC’s “LOUIS THEROUX Live On Stage”, “A Wild Night with BEAR GRYLLS”, “Deadly 60 Downunder” with STEVE BACKSHALL and “An Evening with the World’s Greatest Living Explorer, SIR RANULPH FIENNES” and The Legendary Count Basie Orchestra. Other international highlights include “An Evening With JULIE ANDREWS” and “Good Mourning Mrs. Brown” with MRS. BROWN’S BOYS, IDINA MENZEL, PATRIZIO BUANNE, ANOUSHKA SHANKAR and JERRY HALL to name a few.

Director, Jacqueline Read and her team have worked alongside amazing homegrown talent include Tina Arena, Timmy Trumpet, Jack Jones, Darren Coggan, Leo Sayer, Chris Cheney, Phil Jamieson and Tim Rogers. They have also had the privilege of promoting Hay House Australia events with bestselling international authors including Eckhart Tolle, Deepak Chopra, Louise L. Hay and Wayne Dyer.

Something Social have recently launched Charlie - The Ultimate Brand Concierge, an AI-powered chatbot offering a personalised, message-based customer experience. Charlie harnesses powerful automation and machine learning to deliver a cost effective, ever-improving customer success solution. Check him out at